Money and fees
Gross merchandise value (GMV)
The total value of goods sold. It is a sales figure, not profit.
Also known as: GMV, Gross merchandise value
GMV measures sales on TikTok Shop, for a shop, a creator or the whole platform. It is a sales figure, not profit: fees, commissions, refunds and costs still have to come off. TikTok sets creator levels in the UK and the US from the creator’s GMV over a set period (see creator badges).