How to become a TikTok Shop creator: your first 30 days
Your first month: getting access, picking products, first videos, first LIVE.
For creators
TikTok Shop creator badges and levels
The eight UK levels and the eight US badges, how TikTok calculates them, and who can see yours.
Quick answer
TikTok Shop creator badges show your sales level. The UK and the US each have eight levels, recalculated on the first of each month from your GMV in the month before: Level 1 (under £1) to Level 8 (£50,000 or more) in the UK, Bronze to Diamond in the US. UK sellers cannot see your level; US sellers may.
TikTok publishes the UK and US levels on its Seller University pages. We found no published TikTok Shop creator badges or levels for the EU, so check Creator Center to see whether your country has them.
TikTok Shop is not open locally in the UAE, Saudi Arabia or Türkiye, so these levels do not apply there. Where it is open lists each market with its status.
What are the TikTok Shop creator levels in the UK?
TikTok’s UK terms for its creator level program, which began on 12 September 2025, set eight levels, numbered 1 to 8. Each level is a band of GMV, the total value of products sold through your content. TikTok’s UK page calls Creator Levels a beta for selected creators.
| Level | GMV band (pounds, total for the previous month) |
|---|---|
| Level 1 | Under £1 |
| Level 2 | £1 up to £99.99 |
| Level 3 | £100 up to £499.99 |
| Level 4 | £500 up to £999.99 |
| Level 5 | £1,000 up to £3,999.99 |
| Level 6 | £4,000 up to £24,999.99 |
| Level 7 | £25,000 up to £49,999.99 |
| Level 8 | £50,000 or more |
What are the TikTok Shop creator badges in the US?
TikTok’s US badge terms list eight named levels, from lowest to highest: Bronze, Silver, Gold, Platinum, Ruby, Emerald, Sapphire and Diamond.
| Level | GMV band (US dollars, 30 days to the end of the previous month) |
|---|---|
| Bronze | 0 up to 1,000 |
| Silver | Over 1,000, up to 5,000 |
| Gold | Over 5,000, up to 25,000 |
| Platinum | Over 25,000, up to 60,000 |
| Ruby | Over 60,000, up to 150,000 |
| Emerald | Over 150,000, up to 400,000 |
| Sapphire | Over 400,000, up to 1.5 million |
| Diamond | Over 1.5 million |
Your level page in Creator Center shows your current level. The glossary entry on creator badges has the short version.
How does TikTok calculate your level?
According to TikTok’s UK and US Seller University pages:
- TikTok recalculates your level on the first of each month. In the UK it uses your total GMV for the previous month; in the US, your GMV over the 30 days to the end of the previous month.
- In the UK, from the 3rd of the month, you move up as soon as you reach the next level’s GMV. TikTok’s UK page adds that a new monthly level can take until about the 3rd to show in your account.
- In the US, violation points do not directly set your level, but they count: TikTok’s US badge page says your badge reflects them, and its US terms tie each benefit to a violation score under 21 or 24. In the UK, the benefits need e-commerce permissions that are not restricted or suspended.
Because the window is one month, your level can move both ways. A strong launch month can lift you, and a quiet one can bring you down. If you plan a break, expect your level to drop the month after.
Can brands see your creator level?
In the UK, not at this stage. TikTok’s UK Creator Levels page says the badge is visible only to you and other creators, not to sellers or buyers, and its UK terms add your Creator Manager at TikTok Shop.
In the US, it is unclear. TikTok’s US badge terms say your level may be visible to sellers, but its August 2025 badge page says only creators can see it. Social Day, a trade outlet, reported in August 2026 that TikTok made levels visible to sellers, without naming a market.
In both markets, TikTok’s terms attach benefits to each level, such as access to reward activities (from Level 1 in the UK and from Silver in the US), and your level page in Creator Center lists the ones you have. Neither market’s pages say how much weight sellers give a level, so treat yours as one more thing to show a seller next to your follower count and past sales.
How do you move up a level?
- Pick products that sell. GMV counts what buyers buy, not your rate, so a product that sells every day lifts your level faster than a high-rate product that rarely sells.
- Count the whole month. Your level on the first of next month reflects this month’s sales (in the US, the last 30 days of it), so late-month sales still count.
- Try LIVE. You can answer questions while viewers decide. See How TikTok LIVE shopping works.
- Protect your benefits. Misleading claims, wrong product links or prohibited items can add violation points, and the calculation section above explains what they cost you in each market.
New US creators under 5,000 followers start in a pilot with posting limits; How to become a TikTok Shop creator covers it.
Rules change. Level names, thresholds and benefits are updated by TikTok and differ by market.
Questions people ask
Can my TikTok Shop creator level go down?
Yes. Your level follows your sales over one month, so a quiet month can move you down at the next monthly recalculation, and a strong one can lift you. If you plan a break, expect your level to drop the month after. In the UK you can also move up mid-month, from the 3rd of the month, as soon as you reach the next level’s GMV band.
Can brands see my creator level?
In the UK, not at this stage: TikTok says only you and other creators see your badge. In the US, it is unclear. TikTok’s US badge terms say sellers may see your level, but its August 2025 badge page says only creators can. Social Day, a trade outlet, reported in August 2026 that sellers now can, without naming a market. Show sellers your past sales either way. Creator badges has the short version.
Does a higher level raise my commission rate?
Not by itself. The seller sets the rate for each product, whatever your level. A level brings benefits such as access to reward activities, from Level 1 in the UK and from Silver in the US, and it is something you can show a seller when you negotiate. How TikTok Shop commission is calculated covers the money side.
Do violation points lower my creator level?
Not directly in the US, but they count. TikTok’s US badge page says violation points do not directly set your level, yet also that your badge reflects them, and its US terms tie each benefit to a violation score under 21 or 24. In the UK, level benefits need e-commerce permissions that are not restricted or suspended. Misleading claims or wrong product links add points: How to become a TikTok Shop creator shows how to avoid them.
Sources
- UK: Terms and Conditions for TikTok Shop Creator Level and Benefits Program, TikTok Shop Seller University (UK) (accessed Oct 12, 2026)
- Creator Levels, TikTok Shop Seller University (UK) (accessed Oct 12, 2026)
- [Terms & Conditions] TikTok Shop US Creator Badge and Benefits Program, TikTok Shop Seller University (US) (accessed Oct 12, 2026)
- Creator Badges, TikTok Shop Seller University (US) (accessed Oct 12, 2026)
- Creator Eligibility Policy, TikTok Shop Seller University (US) (accessed Oct 12, 2026)
- TikTok Shop creator levels now visible to brands, Social Day (accessed Oct 12, 2026)