For creators
Who sets your rate, how it is calculated, what refunds do to it, and when the money arrives.
TikTok Shop commission is the seller’s rate on sales from your content, minus refunds. TikTok pays on day 3 or 15 after delivery in the UK and the EU, and day 15 (day 31 or later for some orders) in the US. TikTok’s UK withdrawal rules (2023) give 3 to 5 business days for a UK or US bank transfer.
The seller sets the commission rate for each product and funds your TikTok Shop commission. TikTok tracks the sale and pays the commission out.
The rules below come from TikTok’s Seller University pages for the UK, the EU and the US, and the payout page in TikTok Shop Creator Center shows the timing for your account. TikTok Shop is not open locally in the UAE, Saudi Arabia or Türkiye, so these rules do not apply there. Where it is open lists each market with its status.
TikTok’s Seller University pages for the UK, the EU and the US give the same calculation:
Commission = (order revenue - refunds) × commission rate
Joining as a creator costs nothing, and you do not hold stock or send invoices. TikTok bases the estimate on the price the buyer pays after discounts, so a coupon can lower your commission. Those pages do not say how shipping is treated, so check your market’s affiliate rules.
Example. You promote a product that sells for £40 at a 15% commission rate. One sale earns you £40 × 15% = £6. A buyer orders two (£80, so £12 commission) and returns one: the revenue drops to £40 and your commission to £6. If a buyer gets a full refund before payout, you earn £0 on that order. These are illustrative numbers, not typical earnings.
The seller does, product by product. TikTok does not set it. Rates vary by category. Social Tale reports an average of around 13%, and 15% to 30% for beauty. A seller can also offer different creators different rates, for example a higher rate in a target collaboration with creators it invites. TikTok Shop affiliate plans explains the options.
A product can also carry a second, lower rate for sales that come through ads made from your video. TikTok Shop Ads commission rate explains how that Shop Ads commission works and how to check it before you post.
Sellers looking for the fee TikTok charges them want the referral fee: What is TikTok Shop? lists it by market.
When an order comes in, your earnings show an estimated commission. The actual commission is fixed, according to TikTok’s US Seller University, after the buyer receives the order and the return period ends. The two can differ, so treat the estimate as a forecast and plan with the actual figure.
TikTok’s UK pages and its US settlement guide (for US orders created since 15 April 2025) set the same three rules:
TikTok’s EU page confirms the first two rules. We found no EU statement on refunds after payout, so check Creator Center if you sell there.
A product with a high return rate can look strong in your first week of sales and pay less by the end of the month. Before you commit to a product, read its reviews and the shop’s rating.
TikTok’s pages give these times, counted from the day the order is delivered:
| Market | Commission paid | Bank transfer after that |
|---|---|---|
| UK | Day 3 or 15 after delivery | 3 to 5 business days |
| EU | Day 3 or 15 after delivery | No figure found |
| US | Day 15 after delivery, or day 31 or later for some orders | 3 to 5 business days |
Count from the delivery date, not the date you posted or the buyer ordered. In the UK and the EU, the day depends on the seller’s settlement period. In the US, creator commission follows the seller’s settlement: with a Delivery + 31 days settlement period, for example, you are paid on day 31. An open dispute, return or refund request holds the payment until it is resolved. Once released, the money appears in your TikTok Shop wallet, and you withdraw it from there. The bank transfer times come from TikTok’s UK withdrawal rules page (dated March 2023). For the EU, check the withdrawal rules in Creator Center before you plan around a date.
In the UK and the EU, TikTok starts a payout automatically every 90 days if a balance remains, and sends an in-app notice seven days before.
In the UK, TikTok’s creator terms let a creator agency partner, if you approve, collect commissions on your behalf and charge you a service fee, such as an agreed percentage of your commission. In the US, a creator agency or network takes its share of your commission through a revenue share that you accept in the app when you link with it, and TikTok’s US guide for creators suggests a written contract that states the percentage. Elsewhere, check the contract and your market’s rules. Read the share and the terms before you accept. Do you need a TikTok Shop agency? covers how to judge the offer.
Rules change. TikTok updates commission rules and payout timing, and they differ by market.
No. The seller funds your commission, and TikTok charges the seller its own referral fee on the order, separately. TikTok tracks the sale and pays your commission out to you. A share comes off if you link with an agency or network that takes one, on terms you accept. For how those shares work in the UK and the US, see Do you need a TikTok Shop agency?
Open the order detail in your earnings to see which reason applies. Possible reasons are a full or partial refund, a sale that came through an ad at a lower Shop Ads rate, or a discount that lowered the order value. TikTok’s US pages say the actual figure is fixed after delivery and the return period. TikTok Shop Ads commission rate explains the second rate.
Once TikTok releases a commission, it appears in your TikTok Shop wallet, and you withdraw it to your bank account from there. An open dispute, refund or return request can delay it. In the UK and the EU, if you have not withdrawn for 90 days, TikTok starts a payout automatically to a valid local bank account, with an in-app notice seven days before. When TikTok Shop pays gives the days and transfer times by market.
There is no set rate. Each seller chooses it for each product, and rates vary by category: Social Tale reports an average of around 13%, and 15% to 30% for beauty. Weigh a product’s rate against its reviews and return risk, since refunds lower what you keep. TikTok Shop affiliate plans shows how sellers set their offers.
