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Money and fees

Shop Ads commission

A second, lower rate some sellers set for sales that come from ads built from a creator's video.

Also known as: Ads commission, Ad commission rate

Some sellers can set a Shop Ads commission rate for orders that come through ads built from a creator’s post. TikTok’s Ads help center gives the example of a 10% standard rate and a 5% Shop Ads rate. TikTok’s US Seller University sets a floor of one third of the standard rate; its UK guide sets a minimum only in partner campaigns. When the creator runs the ad themselves, the standard rate applies. Our guide to the TikTok Shop Ads commission rate explains both rates.

Sources

Sell on TikTok Shop with a creator network built since 2016.

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