Money and fees
Shop Ads commission
A second, lower rate some sellers set for sales that come from ads built from a creator's video.
Also known as: Ads commission, Ad commission rate
Some sellers can set a Shop Ads commission rate for orders that come through ads built from a creator’s post. TikTok’s Ads help center gives the example of a 10% standard rate and a 5% Shop Ads rate. TikTok’s US Seller University sets a floor of one third of the standard rate; its UK guide sets a minimum only in partner campaigns. When the creator runs the ad themselves, the standard rate applies. Our guide to the TikTok Shop Ads commission rate explains both rates.
Sources
- About setting different affiliate commission rates for TikTok Shop Ads, TikTok Ads Help Center
- How to use Shop Ad commission rate recommendations, TikTok Shop Seller University (US)
- Affiliate Creatives for Ads (ACA) - Setting Commission Rates, TikTok Shop Seller University (UK)