Partners and roles
Creator Agency Partner (CAP)
An agency registered with TikTok that represents creators on TikTok Shop and takes a share of their commission, with their approval.
Also known as: CAP, Creator agency
A Creator Agency Partner represents creators: it can help them find products, plan content and LIVEs, and deal with sellers. Its client is the creator. TikTok’s Partner Center lists it next to the Multi-Channel Network as a partner type for agencies that represent creators. In the UK, TikTok’s creator terms let a creator agency partner, if you approve, collect commissions on your behalf and charge you a service fee. In the US, you accept the agency’s share as a revenue share in the app.