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Product link

The product tag on a video or LIVE that viewers tap to buy without leaving TikTok.

Also known as: Product anchor, Yellow basket

A product link connects a piece of content to a product. When a viewer taps it and buys, TikTok attributes the sale to that video or LIVE, and to the creator who posted it.

Sell on TikTok Shop with a creator network built since 2016.

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