Affiliate plans and tools
Creator matchmaking (match-up)
A campaign run by an affiliate partner that matches a seller's products with suitable creators at scale.
Also known as: Match-up, Seller and creator match-up, TAP campaign
In a match-up, an affiliate partner runs a campaign for one or more sellers and brings in creators who fit the products. In TikTok’s US partner campaigns, the seller sets one total commission and the partner decides how much goes to creators. In the Partner Center the related category is called “Seller and Scalable Creator Match-Up”. Names and mechanics differ by market.