Partners and roles
TikTok Shop Affiliate Partner (TAP)
An agency that runs affiliate campaigns between sellers and creators. The seller is its client.
Also known as: Affiliate partner, TAP
An affiliate partner sits between sellers and creators: it runs affiliate campaigns for sellers and brings creators to their products. Its client is the seller. In TikTok’s US partner campaigns, the seller sets one total commission for the partner and its creators, and the partner decides how to split it. In the Partner Center this role appears as “Affiliate partner”.