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LIVE

LIVE shopping

Selling products during a TikTok LIVE stream, with viewers buying while it runs.

Also known as: Shopping LIVE, Live commerce

In a shopping LIVE, a host presents products and pins them during the stream, so viewers can buy without leaving. It is one of three places people buy on TikTok Shop, next to videos and the Shop tab.

Sell on TikTok Shop with a creator network built since 2016.

Creators apply to the club. Brands and partners start with one free call.

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